The recent Mary Meeker (KPCB) report began, surprisingly for many, with the news that overall internet growth in 2015 was flat. And that global smartphone unit shipments were slowing dramatically. Growth is, of course, still growth but, after years of astronomical percentage increases, ‘The Queen of the Internet’ at last reported that things are plateauing. With one very important exception: India.
India will have more than 500 million web users by 2017: Google
According to a Google report (February 2016), India will have over 500 million web users by 2017 of which 80% will be via mobile devices. India has […]
Digital Marketing in Thailand
Thailand is a dynamic, creative, entrepreneurial emerging economy which is currently embracing technological innovation. I’m delighted that I’m due to be visiting Thailand to deliver a Masterclass in Digital Marketing for One Roof/ TDMA.
There are 23.9 million Internet users in Thailand which represents 37% of the population. The world average is currently 39%.
Like other countries in Southeast Asia, Thailand is growing year-on-year. With a population of 67 million and an average age of just 32, Thailand is a major world country and it’s natural that a large part of the population is spending increasing amounts […]
An extraordinary story caught my eye recently; there is one country which this year is forecast to see a higher spend on digital marketing than on all forms of offline marketing combined. This has never happened anywhere in the world before and although digital is growing everywhere, we are still some distance away from the global figures showing the same pattern.
That country is a land of polite, uptight people standing patiently in queues; cool, damp and very changeable weather; Sherlock Holmes, William Shakespeare, Charles Dickens, The BBC, Big Ben, red buses, black cabs, James Bond, David Beckham, The Beatles and […]
Hope you’re feeling back into things by now? One sign of a good break is the difficulty of getting back up to speed. So what might we have a look forward to in digital marketing in 2015?
***This post by Mike Berry first appeared on Dr. Dave Chaffey’s site Smart Insights ***
“It’s all going mobile”.
Yes, we’ve been saying this for some time now. And every year it gets more true. The technology gets better (both hardware and networks). Things just work better. It’s faster. And easier. So consumers are more inclined to do things on mobile devices. As users, […]
The concept of “The Best Of Global Digital Marketing” (BOGDM) Show began to take shape in the Spring of 2010. I was sitting in a noisy cafe in Central London, chatting with Hando Sinisalu. We had already worked together on a couple of digital marketing workshops in Croatia and the Baltic countries which had gone pretty well and now we were looking for a new challenge. We were kicking around some ideas for events which might enable us to travel, to see some cool places, meet interesting digital marketing people and ideally get paid. The idea of combining all of […]
Depending on which version of events you believe, (and which definitions you favour) Sir Tim Berners-Lee, working at CERN in Switzerland, effectively invented the World Wide Web (www) sometime in 1990-91. In the intervening 22+ years, as we all know, it’s had a massive impact on people’s lives: how we connect and share, how we work, how we get entertainment and how we buy things.
Marketers have been required to get involved; not least because their target audience is spending increasing amounts of time in digital spaces and often actually making purchases there; naturally the advertising needs to follow the eyeballs. […]
Mike Berry gave this interview ahead of his visit to Lagos, Nigeria to speak at the Conference:
“Digital Marketing Conference 2.0; Deploying Digital Marketing for Competitive Advantage” http://www.digitalmarketingnigeria.com/
Q. So what is Digital Marketing and why now?
Digital Marketing is now really taking off in Africa and, more than ever before, it presents a transformational opportunity which businesses in Africa should meet head-on.
Businesses in Africa and those intending to penetrate the African market must now focus on integrating Digital Marketing into their overall marketing strategy. That is the opportunity and those who seize it will reap handsome rewards.
“May you live in interesting times” is something of a cliché, often referred to as ‘The Chinese Curse’ and generally agreed to be apocryphal (whatever that means).
Whoever first said it, it would certainly appear to be true if you’re involved in print publishing right now.
Earlier this year Encyclopaedia Britannica ceased publication of its print edition which was first published in Edinburgh in 1768. Last month Bertelsmann and Pearson announced the merger of their respective subsidiaries, Random House and Penguin. Around the same time, Newsweek announced that it is to stop publishing its print edition at the […]
Why is Online Display Advertising so named? After Offline Display Advertising of course. But why was that so named? To distinguish it from Classified. We’re talking about the full colour double-page-spread ad for the new Porsche vs. the densely packed page-full of ads for lonely-hearts and second-hand cars. And like offline, Online display is about finding the audience while they’re doing something else and attracting them to your brand; representing, at its best, a skilful combination of targeting, creative ideas and high-quality execution.
We’ve heard of ‘banner blindness’. Many people claim never to click on display ads and many regard them […]
How does one ‘sell’ digital internally?
Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in it and we want to do more. However: working in real-world organisations, we need to make the business case to convince those who control the budgets which we require to implement our digital plans. Otherwise nothing will change and the effectiveness of our marketing activity is likely to decline as consumers/ business customers switch to new platforms; as brand owners we risk ‘missing the boat’.
Let’s be clear: the reality is that ‘the internet revolution’ […]