I remember when they called it Trade Marketing. And Industrial Marketing. And then BTB. Now it’s B2B. Whatever we call it, it’s about marketing to buyers who are buying on behalf of companies. And they’re not the same as consumers. …

Two apparently contradictory stories from the UK marketing press caught my eye recently, each from an impeccable source. One set of figures came from the Institute of Practitioners in Advertising (IPA) and the other from the Advertising Agency Register (AAR). Firstly, …

I hope you had a good year. Now thoughts naturally turn to the future. I used to think that being a futurist would be quite a good gig; you know: fly in to somewhere nice, speculate a little about what …

I read recently that in the ‘Browser Wars’, Microsoft’s Internet Explorer’s share has dipped below 50% of all users (on all devices, globally). Lest we forget, in 2004, IE’s share was 95%. Firefox was the first real challenger to IE …

I recently chaired the Econsultancy Client Roundtable for email marketing specialists. Over an afternoon in London, we discussed email marketing – trends, challenges and best practice. Attendees were people who know; they do this stuff every day for major corporations …

So that was the Northern Hemisphere Summer, huh? September already. Back to school. Brrr. A chill in the air. Colder misty mornings. Leaves turning brown. The year’s rushing by. Soon be time to start planning Christmas. OK: exaggeration. (?) I …

“…and a new one just begun.” It’s the time of the (New) Year for predictions…So, having dragged ourselves back to reality, overcoming ice, snow and seasonal hangovers, let’s jump on the bandwagon and look ahead to what we will apparently …

Apple is not the biggest maker of computers in the US. In figures just released by IDC, Apple Macintosh (Mac) sales grew 11.8% in the 3rd quarter of 2009, as Apple took a 9.4% U.S. market share, maintaining its position …

“I find those ads on the internet really annoying; I never look at them.” Anon. (OK it was one of my teenage daughters) As you may be aware, those strips at the bottom or up the side of your web …

“Mr. Watson – come here – I want to see you.” (A G Bell 1876) My family and I just saw Coraline in 3D at our local cinema – it was absolutely fantastic. (Yes, it’s reached Europe at last!). The …