UNDERSTANDING YOUR BUSINESS. AND KNOWING OURS.
There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what’s happened.—Anonymous
We all want to work in companies in the first category.
The consultants at Mike Berry Associates have been in Marketing quite a while.
Many so-called experts won’t admit this, but a lot of Marketing is just common-sense. Sure there are also a few rules and regulations. These just need to be learned (and adjustments made when they change). And there’s always been jargon, lots of jargon. Over the last 20 years, Digital has added new channels, new rules and new jargon. (eg. Facebook pages, Sponsored Stories on Instagram and Snapchat advertising). But none of it is rocket science. And it’s still Marketing.
We’re a marketing consultancy based on common-sense, creative thinking and tons of relevant experience. If you’d like to discuss your Marketing challenges, let’s talk. And if we use jargon, challenge us!
The Answer is “Google” – now what was the question?
by Mike Berry Ancient Athenian Philosopher Plato described the human condition: "Man is a being in search of meaning." But where can we find it? We humans are a curious species – I don’t mean weird, I mean nosy. We want to know stuff. As parents we patiently answer our children’s questions with joy in our hearts. We encourage them to challenge and to think for themselves – to seek answers and meaning. To learn and so make their way in the world. Educators encourage curiosity in students – every Lecturer/Professor I know welcomes dialogue in class – ‘chalk and [...]
How can CMOs earn their place in the C-Suite?
The 4Ps… Most marketers have heard of them at some time. It’s almost a cliché - like SWOT and PESTEL, we all know them and some of us teach/train them… Many students (and even lecturers/trainers) attribute the 4Ps to Philip Kotler or some other modern-day Guru of marketing, but in fact the credit goes to E. Jerome McCarthy; in 1960 he coined the term The Marketing Mix comprising: Product, Price, Place and Promotion Professor Kotler has been a champion of the 4Ps in his numerous influential marketing books. In 1981, Booms and Bitner proposed a model of 7 Ps, adding [...]
A Global Digital Powerhouse
The recent Mary Meeker (KPCB) report began, surprisingly for many, with the news that overall internet growth in 2015 was flat. And that global smartphone unit shipments were slowing dramatically. Growth is, of course, still growth but, after years of astronomical percentage increases, ‘The Queen of the Internet’ at last reported that things are plateauing. With one very important exception: India. http://www.kpcb.com/blog/2016-internet-trends-report India will have more than 500 million web users by 2017: Google According to a Google report (February 2016), India will have over 500 million web users by 2017 of which 80% will be via mobile devices. India [...]
If you’re planning an event and you need a keynote/ guest speaker about Marketing, Digital, now and in the future, keep reading!
Mike Berry Digital Marketing Consultant, Educator, Author and Futurist
Businesses, Non-profit organizations, event planners and companies across the world have hired Mike Berry for guest lectures, speaking engagements, and corporate events. Mike has helped many conference organisers with their upcoming seminars, galas, annual conferences, corporate functions, and grand openings.
Mike Berry (MSc, Dip DM, F IDM, FCIM, ARCS) is an internationally-recognised lecturer and consultant in Marketing with a specialism in Digital Marketing. He has a BSc (Mathematics) and MSc (Business and Economic Studies) from Imperial College, London. Over a 25+ year business and academic career he has worked at P&G and held senior roles at top global Advertising Agencies including Wunderman/ Y&R and Havas; he was Head of Digital for the European Region at Jack Morton (Interpublic) before becoming a freelance consultant, lecturer and author. He has worked with many of the world’s top brands including British Airways, Coca-Cola, McDonald’s, Deloitte, Ford, Honda, Hyundai, Nestlé, 3M, Xerox, JP Morgan, JLL, Allianz and GSK.
Mike is a Fellow and Course Tutor of the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM) as has been Visiting Lecturer at Imperial College Business School for the past 4 years.
He is Adjunct Professor at Hult International Business School London (UG and PG). Mike teaches at Cyprus International Institute of Management, on the Executive MBA, MSc and Executive Education programmes. He also teaches at Grenoble Graduate School of Business (GGSB) in Grenoble, Berlin, Paris and Moscow, and the Universities of Kingston and Cranfield. Mike also runs his own Digital/ Strategic Marketing Consultancy, Mike Berry Associates. He is the author/co-author of 3 books including: The Best of Global Digital Marketing–Storybook 1 and 2.
Over the last 3 years Mike has delivered seminars, workshops, conference speeches, training and guest lectures in: Edinburgh, Manchester, Dublin, Ghent, Vilnius, Tallinn, Vienna, Riga, Zagreb, Bratislava, Istanbul, Bucharest, Beirut, Jakarta, Kuala Lumpur, Lagos, Singapore, Nicosia, Limassol, Cape Town, Johannesburg, Moscow, Karachi, Stockholm, Amsterdam, Athens, Paris, Grenoble, Colombo, Mumbai, New Delhi, Shanghai, Seoul, Zagreb.…and London!
The things I want to know are in books; my best friend is the man who’ll get me a book I ain’t read.
The Best Of Global Digital Marketing Storybooks 1 and 2, by Mike Berry, Hando Sinisalu, Ann-Kristin Kruuk and Maarja Laasu
The Best of Global Digital Marketing: The Storybook
“The Best of Global Digital Marketing: The Storybook” by Mike Berry and Hando Sinisalu showcases 30 award- winning case studies from across the World. The book has chapters about best practices in financial services, automotive, B2B, retail, travel & tourism, food, telecom industries and some examples of best practice from non-profit sector as well. Each case study contains exclusive interviews with the creators as well as expert opinions.
The Best of Global Digital Marketing: The Storybook 2
“The Best of Global Digital Marketing: The Storybook 2” by Mike Berry and Hando Sinisalu is the second book of Storybooks series and brings you an all-new collection of creative, technically excellent, highly successful digital/integrated marketing case studies from all over the world. The book showcases 25 award-winning marketing campaign case studies from following industries: financial services, B2B, retail, telecommunications, tourism, consumer goods, services and non-profit. Each case study contains exclusive interviews with the creators as well as expert opinions.
WHAT CLIENTS SAY.
But don’t just take our word for it. Here are some testimonials provided by a range of event organisers, clients, trainees and students from all over the world…
“Mike is really a commendable digital marketing expert. Terrabiz and Best Marketing Europe conducted a Digital Marketing Show with him in Pakistan, which received magnificent feedback from the audience that mainly consisted of big names from the marketing industry of Pakistan. Participants admired the case studies he presented in the event. Indeed he has abundance of knowledge and expertise on this subject.”
Tufail Ahmed Khan – GM Training Division at Terrabiz Pakistan and Simfotix UAE
“Mike is a great all-rounder who knows how digital fits into the bigger picture and can explain it clearly to audiences at all levels. We’ve worked with Mike on all sorts of training and have been very impressed with his expertise and he’s been a pleasure to work with.”
Ashley Friedlein – Founder, Econsultancy & Chairman, Ably
“First of all, let me just say that Mike is not a typical professor… He is a mentor, a guide, someone whom we all (as Hult MDM PG class) looked up to. He’s the guy we all called to have coffee with and ask help on what we should do with our careers after graduation…we didn’t go to career services, we went to “Mike Berry”. Why? simple…he “knows” us. He knows what our backgrounds are, what we’re capable of, what we want to be, and what we could be because he made an effort to do so.
Mike takes his time to understand his students and their needs one by one, and he will check up on them long after they graduate to see if they are doing well, and if he can help somehow…a connection, a meeting, an introduction, an idea and most of the time, a good “push”.
I am now an Integrated Marketing Specialist working for a national tourism board for a government agency in central London, and all I can say is, five years after graduation…he still checks up on me 🙂 .”
Charise Mason – Specialist – MBA/MDM/MCIM Digi Chic Ltd.
“Mike combines a deep knowledge of Digital Marketing with a lively, engaging training/teaching style. He brings a wealth of expertise in everything digital and has an excellent skill in the ability to communicate these concepts clearly. He is thoroughly professional and reliable. Most importantly, he consistently gets excellent feedback from his students.”
Anthony Quigley – Entrepreneur, Advisor, Mentor, International Speaker, Investor, Founder, Director-Digital Marketing Institute