Digital Thailand

Digital Marketing in Thailand

Thailand is a dynamic, creative, entrepreneurial emerging economy which is currently embracing technological innovation. I’m delighted that I’m due to be visiting Thailand to deliver a Masterclass in Digital Marketing for One Roof/ TDMA.

There are 23.9 million Internet users in Thailand which represents 37% of the population. The world average is currently 39%.

Like other countries in Southeast Asia, Thailand is growing year-on-year. With a population of 67 million and an average age of just 32, Thailand is a major world country and it’s natural that a large part of the population is spending increasing amounts […]

2015-08-15T19:46:09+00:00 August 15th, 2015|General, Integration, International, Trends|1 Comment

Building Successful Brands in the (post-) Digital Age

Depending on which version of events you believe, (and which definitions you favour) Sir Tim Berners-Lee, working at CERN in Switzerland, effectively invented the World Wide Web (www) sometime in 1990-91. In the intervening 22+ years, as we all know, it’s had a massive impact on people’s lives: how we connect and share, how we work, how we get entertainment and how we buy things.

Marketers have been required to get involved; not least because their target audience is spending increasing amounts of time in digital spaces and often actually making purchases there; naturally the advertising needs to follow the eyeballs. […]

2013-06-16T20:09:49+00:00 June 16th, 2013|General, Integration, Trends|1 Comment

Digital Marketing in Africa: an exclusive interview with Mike Berry

Mike Berry gave this interview ahead of his visit to Lagos, Nigeria to speak at the Conference:

“Digital Marketing Conference 2.0; Deploying Digital Marketing for Competitive Advantage” http://www.digitalmarketingnigeria.com/

Q. So what is Digital Marketing and why now?

Digital Marketing is now really taking off in Africa and, more than ever before, it presents a transformational opportunity which businesses in Africa should meet head-on.

Businesses in Africa and those intending to penetrate the African market must now focus on integrating Digital Marketing into their overall marketing strategy. That is the opportunity and those who seize it will reap handsome rewards.

[…]

2013-05-15T18:48:31+00:00 May 15th, 2013|General, Integration, Mobile, Trends|4 Comments

The Death Of Print: rumours much exaggerated?

“May you live in interesting times” is something of a cliché, often referred to as ‘The Chinese Curse’ and generally agreed to be apocryphal (whatever that means).

Whoever first said it, it would certainly appear to be true if you’re involved in print publishing right now.

Earlier this year Encyclopaedia Britannica ceased publication of its print edition which was first published in Edinburgh in 1768. Last month Bertelsmann and Pearson announced the merger of their respective subsidiaries, Random House and Penguin. Around the same time, Newsweek announced that it is to stop publishing its print edition at the […]

2012-11-15T21:47:00+00:00 November 15th, 2012|General, Integration, Trends|2 Comments

How the web changed business. Forever.

It has become fashionable in business/ technology circles to talk about ‘disruption’. As a ‘good’ thing. Not like a broken-down train on the London Underground which causes chaos in the evening ‘Rush Hour’, or the threatened strike by Immigration staff at Heathrow Airport the day before the London Olympic Games, nor even the biblical scale flooding that turned Silverstone Motor Racing circuit into a sea of mud before and during the British F1 Grand Prix.

No: we’re talking about ‘positive’ disruption which shakes up something that really needs it; e.g. an industry that has collected cobwebs, which has become inefficient, complacent, […]

2012-07-21T07:03:06+00:00 July 20th, 2012|Integration, Trends|0 Comments

Making the business case for Digital Marketing

How does one ‘sell’ digital internally?

Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in it and we want to do more. However: working in real-world organisations, we need to make the business case to convince those who control the budgets which we require to implement our digital plans.  Otherwise nothing will change and the effectiveness of our marketing activity is likely to decline as consumers/ business customers switch to new platforms; as brand owners we risk ‘missing the boat’.

Let’s be clear: the reality is that ‘the internet revolution’ […]

2012-06-18T11:22:40+00:00 June 17th, 2012|General, Integration|0 Comments

So is B2B just B2C without the budgets and the glamour?

I remember when they called it Trade Marketing. And Industrial Marketing. And then BTB. Now it’s B2B. Whatever we call it, it’s about marketing to buyers who are buying on behalf of companies. And they’re not the same as consumers. That is to say they are still human, but in this part of their lives, they’re at work and spending their company’s money. In many cases, they are professional buyers. This changes various things: mainly they need to be seen to be getting the best value for money for the organisation i.e. selecting, briefing and managing suppliers who will deliver […]

2012-05-04T13:38:19+00:00 April 9th, 2012|Integration|5 Comments

Integrated solutions need integrated knowledge

Seems like everyone’s talking about integration of digital platforms at the moment. However in my experience, far fewer people are actually doing it. We still have Search specialists, Social Media specialists and Mobile specialists. They’re not talking to each other enough. These silos exist both within client marketing departments and in the agency world.
But the winds of change are […]

2011-09-02T13:35:20+00:00 February 5th, 2011|Agencies, Integration|3 Comments