All posts in Integration

Mike Berry gave this interview ahead of his visit to Baku in Azerbaijan. 1) Different nations mean different cultures, different habits and sales

“May you live in interesting times” is something of a cliché, often referred to as 'The Chinese Curse' and generally agreed to be apocryphal (whatever that means). Whoever first

It has become fashionable in business/ technology circles to talk about ‘disruption’. As a ‘good’ thing. Not like a broken-down train on the London Underground which causes chaos

How does one ‘sell’ digital internally? Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in

I remember when they called it Trade Marketing. And Industrial Marketing. And then BTB. Now it’s B2B. Whatever we call it, it’s about marketing to buyers who are