All posts in Integration

Wat Arun (Temple of Dawn), Bangkok, Thailand

Digital Thailand

Digital Marketing in Thailand Thailand is a dynamic, creative, entrepreneurial emerging economy which is currently embracing technological innovation. I’m delighted that I’m due to be visiting Thailand to deliver a Masterclass in Digital Marketing for One Roof/ TDMA. There are more »

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Sir Tim Berners-Lee

Building Successful Brands in the (post-) Digital Age

Depending on which version of events you believe, (and which definitions you favour) Sir Tim Berners-Lee, working at CERN in Switzerland, effectively invented the World Wide Web (www)

LAGOS

Digital Marketing in Africa: an exclusive interview with Mike Berry

Mike Berry gave this interview ahead of his visit to Lagos, Nigeria to speak at the Conference: “Digital Marketing Conference 2.0; Deploying Digital Marketing for Competitive Advantage”

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The State Of Digital Marketing in 2013. And what’s next…

Mike Berry gave this interview ahead of his visit to Baku in Azerbaijan. 1) Different nations mean different cultures, different habits and sales

books

The Death Of Print: rumours much exaggerated?

“May you live in interesting times” is something of a cliché, often referred to as 'The Chinese Curse' and generally agreed to be apocryphal (whatever that means). Whoever first

on-strike

How the web changed business. Forever.

It has become fashionable in business/ technology circles to talk about ‘disruption’. As a ‘good’ thing. Not like a broken-down train on the London Underground which causes chaos

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Making the business case for Digital Marketing

How does one ‘sell’ digital internally? Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in

Kevin KEEGAN

So is B2B just B2C without the budgets and the glamour?

I remember when they called it Trade Marketing. And Industrial Marketing. And then BTB. Now it’s B2B. Whatever we call it, it’s about marketing to buyers who are

symphony_orchestra

Integrated solutions need integrated knowledge

Seems like everyone's talking about integration of digital platforms

Digital? Direct? Or just Marketing?