All posts in Trends

indians on smartphones

A Global Digital Powerhouse

The recent Mary Meeker (KPCB) report began, surprisingly for many, with the news that overall internet growth in 2015 was flat. And that global smartphone unit shipments were slowing dramatically. Growth is, of course, still growth but, after years of more »

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Wat Arun (Temple of Dawn), Bangkok, Thailand

Digital Thailand

Digital Marketing in Thailand Thailand is a dynamic, creative, entrepreneurial emerging economy which is currently embracing technological innovation. I’m delighted that I’m due to be visiting Thailand

Indian-cricketers-celebrate

The Next Big Thing in Digital Marketing has 1.2 billion people (and no, it’s not Facebook)

  “A child in India grows up with the idea that you have to make choices that will create a better future. In fact, your whole life is a

Sir Tim Berners-Lee

Building Successful Brands in the (post-) Digital Age

Depending on which version of events you believe, (and which definitions you favour) Sir Tim Berners-Lee, working at CERN in Switzerland, effectively invented the World Wide Web (www)

LAGOS

Digital Marketing in Africa: an exclusive interview with Mike Berry

Mike Berry gave this interview ahead of his visit to Lagos, Nigeria to speak at the Conference: “Digital Marketing Conference 2.0; Deploying Digital Marketing for Competitive Advantage”

email-marketing future

Email Marketing: still going strong in the 21st Century

I recently chaired the panel on "Mobile email" at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that: a) email marketing is alive

1.old-town-gate-in-baku-azerbaijan-by-night-

The State Of Digital Marketing in 2013. And what’s next…

Mike Berry gave this interview ahead of his visit to Baku in Azerbaijan. 1) Different nations mean different cultures, different habits and sales

books

The Death Of Print: rumours much exaggerated?

“May you live in interesting times” is something of a cliché, often referred to as 'The Chinese Curse' and generally agreed to be apocryphal (whatever that means). Whoever first

blue-advertise-here-banners

Online display: clicks are nice but response is essential

Why is Online Display Advertising so named? After Offline Display Advertising of course. But why was that so named? To distinguish it from Classified. We’re talking about the

on-strike

How the web changed business. Forever.

It has become fashionable in business/ technology circles to talk about ‘disruption’. As a ‘good’ thing. Not like a broken-down train on the London Underground which causes chaos