The recent Mary Meeker (KPCB) report began, surprisingly for many, with the news that overall internet growth in 2015 was flat. And that global smartphone unit shipments were slowing dramatically. Growth is, of course, still growth but, after years of astronomical percentage increases, ‘The Queen of the Internet’ at last reported that things are plateauing. With one very important exception: India.
India will have more than 500 million web users by 2017: Google
According to a Google report (February 2016), India will have over 500 million web users by 2017 of which 80% will be via mobile devices. India has […]
Digital Marketing in Thailand
Thailand is a dynamic, creative, entrepreneurial emerging economy which is currently embracing technological innovation. I’m delighted that I’m due to be visiting Thailand to deliver a Masterclass in Digital Marketing for One Roof/ TDMA.
There are 23.9 million Internet users in Thailand which represents 37% of the population. The world average is currently 39%.
Like other countries in Southeast Asia, Thailand is growing year-on-year. With a population of 67 million and an average age of just 32, Thailand is a major world country and it’s natural that a large part of the population is spending increasing amounts […]
“A child in India grows up with the idea that you have to make choices that will create a better future. In fact, your whole life is a continuum of choices, so the more conscious you are, the greater your life will be.”
Having just got back from speaking at Conferences in Shanghai and Seoul, and been thrilled by the speed of change, the rapidly expanding skills base and the sheer positive energy of everyone I met there, my thoughts have turned to another Asian ‘Tech Tiger’: India.
According to the latest […]
Depending on which version of events you believe, (and which definitions you favour) Sir Tim Berners-Lee, working at CERN in Switzerland, effectively invented the World Wide Web (www) sometime in 1990-91. In the intervening 22+ years, as we all know, it’s had a massive impact on people’s lives: how we connect and share, how we work, how we get entertainment and how we buy things.
Marketers have been required to get involved; not least because their target audience is spending increasing amounts of time in digital spaces and often actually making purchases there; naturally the advertising needs to follow the eyeballs. […]
Mike Berry gave this interview ahead of his visit to Lagos, Nigeria to speak at the Conference:
“Digital Marketing Conference 2.0; Deploying Digital Marketing for Competitive Advantage” http://www.digitalmarketingnigeria.com/
Q. So what is Digital Marketing and why now?
Digital Marketing is now really taking off in Africa and, more than ever before, it presents a transformational opportunity which businesses in Africa should meet head-on.
Businesses in Africa and those intending to penetrate the African market must now focus on integrating Digital Marketing into their overall marketing strategy. That is the opportunity and those who seize it will reap handsome rewards.
I recently chaired the panel on “Mobile email” at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that:
a) email marketing is alive and well
b) everything digital is going mobile, especially email (Litmus estimates that around 42% of all email is now opened on a mobile device and this can only increase).
But why does email remain so resilient amidst the waves of change which continue to sweep through digital marketing and in the face of newer, ‘cooler’ technologies? To answer this, let’s go back to 1999 (younger readers, you may need to […]
“May you live in interesting times” is something of a cliché, often referred to as ‘The Chinese Curse’ and generally agreed to be apocryphal (whatever that means).
Whoever first said it, it would certainly appear to be true if you’re involved in print publishing right now.
Earlier this year Encyclopaedia Britannica ceased publication of its print edition which was first published in Edinburgh in 1768. Last month Bertelsmann and Pearson announced the merger of their respective subsidiaries, Random House and Penguin. Around the same time, Newsweek announced that it is to stop publishing its print edition at the […]
Why is Online Display Advertising so named? After Offline Display Advertising of course. But why was that so named? To distinguish it from Classified. We’re talking about the full colour double-page-spread ad for the new Porsche vs. the densely packed page-full of ads for lonely-hearts and second-hand cars. And like offline, Online display is about finding the audience while they’re doing something else and attracting them to your brand; representing, at its best, a skilful combination of targeting, creative ideas and high-quality execution.
We’ve heard of ‘banner blindness’. Many people claim never to click on display ads and many regard them […]
It has become fashionable in business/ technology circles to talk about ‘disruption’. As a ‘good’ thing. Not like a broken-down train on the London Underground which causes chaos in the evening ‘Rush Hour’, or the threatened strike by Immigration staff at Heathrow Airport the day before the London Olympic Games, nor even the biblical scale flooding that turned Silverstone Motor Racing circuit into a sea of mud before and during the British F1 Grand Prix.
No: we’re talking about ‘positive’ disruption which shakes up something that really needs it; e.g. an industry that has collected cobwebs, which has become inefficient, complacent, […]
My insightful view of Content Strategy:
1. Publish Good* Content.
2. Refresh It Regularly.
3. That’s It.
Please can I be a Content Strategist now? I hear it’s well paid.
*interesting and well-written