Digital Marketing in Africa: an exclusive interview with Mike Berry

Mike Berry gave this interview ahead of his visit to Lagos, Nigeria to speak at the Conference:

“Digital Marketing Conference 2.0; Deploying Digital Marketing for Competitive Advantage”

Q. So what is Digital Marketing and why now?

Digital Marketing is now really taking off in Africa and, more than ever before, it presents a transformational opportunity which businesses in Africa should meet head-on.

Businesses in Africa and those intending to penetrate the African market must now focus on integrating Digital Marketing into their overall marketing strategy. That is the opportunity and those who seize it will reap handsome rewards.


2013-05-15T18:48:31+00:00 May 15th, 2013|General, Integration, Mobile, Trends|4 Comments

Email Marketing: still going strong in the 21st Century

I recently chaired the panel on “Mobile email” at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that:

a) email marketing is alive and well


b) everything digital is going mobile, especially email (Litmus estimates that around 42% of all email is now opened on a mobile device and this can only increase).

But why does email remain so resilient amidst the waves of change which continue to sweep through digital marketing and in the face of newer, ‘cooler’ technologies? To answer this, let’s go back to 1999 (younger readers, you may need to […]

2013-03-02T18:37:19+00:00 March 2nd, 2013|Email marketing, Mobile, Trends|0 Comments

Smart(phone) marketing

Cell phone (US). Handy (Germany). Mobile phone (UK).  Mobile device? (Global).

Next time you leave your house, apartment, factory, college or office, take a look at the people on the street. Many of them will be talking. But not many to each other. They may also be reading. But not newspapers. Or typing. But not on giant PC keyboards. Aargh! Quick: better check your smartphone is safely in your inside pocket and, crucially, switched on. Breathe. Calm. It’s OK: you’re connected to the global cellular/mobile internet life support system. Phew.

How these shiny gadgets have come to dominate our lives. But do they […]

2011-09-02T13:31:13+00:00 January 16th, 2011|Mobile|8 Comments

Mobile: marketing on the fourth screen

“Mr. Watson – come here – I want to see you.” (A G Bell 1876)

My family and I just saw Coraline in 3D at our local cinema – it was absolutely fantastic. (Yes, it’s reached Europe at last!). The sound was great; no interruptions; totally immersive and escapist. It wouldn’t have been half the experience on TV. That got me thinking about screens: big and small.

Apart from our […]

2011-09-02T13:38:23+00:00 May 18th, 2009|Mobile|6 Comments