Mike Berry gave this interview ahead of his trip to Colombo, Sri Lanka to present a 1-Day Seminar, ‘Marketing In The Digital Age’.
Q. Your show is about the best, effective digital campaigns. Can you generalize – what are the key success factors of digital marketing campaigns?
A. Digital has made a massive difference to marketing, particularly as regards the technical skills needed to make the most of the new communications platforms, but deep down the fundamentals are pretty much unchanged. The role of the CMO is the same as in the days of ‘Mad Men’ (the US TV Show about a 1960s US ad agency). It follows that successful digital […]