Email Marketing: still going strong in the 21st Century

I recently chaired the panel on “Mobile email” at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that:

a) email marketing is alive and well

and:

b) everything digital is going mobile, especially email (Litmus estimates that around 42% of all email is now opened on a mobile device and this can only increase).

But why does email remain so resilient amidst the waves of change which continue to sweep through digital marketing and in the face of newer, ‘cooler’ technologies? To answer this, let’s go back to 1999 (younger readers, you may need to ask […]

2021-08-17T11:55:38+00:00March 2nd, 2013|Email marketing, Mobile, Trends|0 Comments
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Email marketing: timeless classic or just horribly old-fashioned?

 

I recently chaired the Econsultancy Client Roundtable for email marketing specialists. Over an afternoon in London, we discussed email marketing – trends, challenges and best practice. Attendees were people who know; they do this stuff every day for major corporations and charities.
 
The discussion was very stimulating and wide-ranging.
 
The whole session was held under ‘Chatham House Rules’; so I won’t associate specific comments with individuals.
 
For the expert practitioners who attended the Roundtable, […]
2021-08-18T09:00:49+00:00May 24th, 2011|Email marketing|11 Comments
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