All posts in Email marketing

email-marketing future

Email Marketing: still going strong in the 21st Century

I recently chaired the panel on “Mobile email” at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that: a) email marketing is alive and well and: b) everything digital is going mobile, especially email (Litmus estimates more »

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Email marketing: timeless classic or just horribly old-fashioned?

I recently chaired the Econsultancy Client Roundtable for email marketing specialists. Over an afternoon in London, we discussed email marketing - trends, challenges