The Answer is “Google” – now what was the question?

by Mike Berry

Ancient Athenian Philosopher Plato described the human condition: “Man is a being in search of meaning.”

But where can we find it?

We humans are a curious species – I don’t mean weird, I mean nosy. We want to know stuff.

As parents we patiently answer our children’s questions with joy in our hearts. We encourage them to challenge and to think for themselves – to seek answers and meaning. To learn and so make their way in the world.

Educators encourage curiosity in students – every Lecturer/Professor I know welcomes dialogue in class – ‘chalk and talk’ can be as boring […]

2021-09-23T17:40:56+00:00November 29th, 2020|Education and training, General, SEO|0 Comments

Integrated solutions need integrated knowledge

Seems like everyone’s talking about integration of digital platforms at the moment. However in my experience, far fewer people are actually doing it. We still have Search specialists, Social Media specialists and Mobile specialists. They’re not talking to each other enough. These silos exist both within client marketing departments and in the agency world.
But the winds of change are […]
2011-09-02T13:35:20+00:00February 5th, 2011|Agencies, Integration|3 Comments

PPC: how much will you pay per click? It’s all about Quality.

 

 

If you know all about Pay-Per-Click advertising (PPC) you might want to sit this post out (or better, please read and comment; this is Web 2.0 after all.)

Today’s big news in the world of tech/digital marketing is the Microsoft-Yahoo search deal, which sees Microsoft become Yahoo’s search provider while Yahoo’s sales team will sell advertising on behalf of both companies. This will, subject to regulatory approval, create a serious rival to Google in the world of search and specifically in the world of PPC.

A random sample of advertised jobs from this week’s UK (digital) marketing press (online and offline) includes […]

2021-08-17T11:43:45+00:00July 26th, 2009|General|7 Comments

SEO: "seek, and ye shall find." (Luke 11)

 

 

 

Anyone remember WebCrawler? Infoseek? HotBot? AltaVista? Lycos? As long as we’ve had search engines, we’ve had SEO (= search engine optimisation). And as Microsoft announces a UK roadshow to launch its new search platform, Bing, as a serious rival to Google, SEO is firmly established as part of the digital marketing landscape.

Indeed SEO or ‘natural search’ is a whole separate industry these days. It can be defined as: helping site owners to optimise their ranking in Google and other search engines when users search by certain relevant “keywords”.

The evolving role of the practice of SEO is currently a […]

2021-09-23T17:29:19+00:00June 4th, 2009|SEO|13 Comments
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