The recent Mary Meeker (KPCB) report began, surprisingly for many, with the news that overall internet growth in 2015 was flat. And that global smartphone unit shipments were slowing dramatically. Growth is, of course, still growth but, after years of astronomical percentage increases, ‘The Queen of the Internet’ at last reported that things are plateauing. With one very important exception: India.
India will have more than 500 million web users by 2017: Google
According to a Google report (February 2016), India will have over 500 million web users by 2017 of which 80% will be via mobile devices. India has […]
Digital Marketing in Thailand
Thailand is a dynamic, creative, entrepreneurial emerging economy which is currently embracing technological innovation. I’m delighted that I’m due to be visiting Thailand to deliver a Masterclass in Digital Marketing for One Roof/ TDMA.
There are 23.9 million Internet users in Thailand which represents 37% of the population. The world average is currently 39%.
Like other countries in Southeast Asia, Thailand is growing year-on-year. With a population of 67 million and an average age of just 32, Thailand is a major world country and it’s natural that a large part of the population is spending increasing amounts […]
An extraordinary story caught my eye recently; there is one country which this year is forecast to see a higher spend on digital marketing than on all forms of offline marketing combined. This has never happened anywhere in the world before and although digital is growing everywhere, we are still some distance away from the global figures showing the same pattern.
That country is a land of polite, uptight people standing patiently in queues; cool, damp and very changeable weather; Sherlock Holmes, William Shakespeare, Charles Dickens, The BBC, Big Ben, red buses, black cabs, James Bond, David Beckham, The Beatles and […]
Hope you’re feeling back into things by now? One sign of a good break is the difficulty of getting back up to speed. So what might we have a look forward to in digital marketing in 2015?
***This post by Mike Berry first appeared on Dr. Dave Chaffey’s site Smart Insights ***
“It’s all going mobile”.
Yes, we’ve been saying this for some time now. And every year it gets more true. The technology gets better (both hardware and networks). Things just work better. It’s faster. And easier. So consumers are more inclined to do things on mobile devices. As users, […]
The concept of “The Best Of Global Digital Marketing” (BOGDM) Show began to take shape in the Spring of 2010. I was sitting in a noisy cafe in Central London, chatting with Hando Sinisalu. We had already worked together on a couple of digital marketing workshops in Croatia and the Baltic countries which had gone pretty well and now we were looking for a new challenge. We were kicking around some ideas for events which might enable us to travel, to see some cool places, meet interesting digital marketing people and ideally get paid. The idea of combining all of […]
“A child in India grows up with the idea that you have to make choices that will create a better future. In fact, your whole life is a continuum of choices, so the more conscious you are, the greater your life will be.”
Having just got back from speaking at Conferences in Shanghai and Seoul, and been thrilled by the speed of change, the rapidly expanding skills base and the sheer positive energy of everyone I met there, my thoughts have turned to another Asian ‘Tech Tiger’: India.
According to the latest […]
I recently spent some time observing online user experience testing for a big brand (thanks to Tobias Misera and his team from Seren www.seren.com for their hospitality and patient explanations). It was fascinating and eye-opening; I was reminded that, in general, anyone who’s been closely involved in designing and building a website is supremely unqualified to predict how easy it will be for its intended users to err… use. So the only sensible course of action is to find some of your typical users, let them […]
Depending on which version of events you believe, (and which definitions you favour) Sir Tim Berners-Lee, working at CERN in Switzerland, effectively invented the World Wide Web (www) sometime in 1990-91. In the intervening 22+ years, as we all know, it’s had a massive impact on people’s lives: how we connect and share, how we work, how we get entertainment and how we buy things.
Marketers have been required to get involved; not least because their target audience is spending increasing amounts of time in digital spaces and often actually making purchases there; naturally the advertising needs to follow the eyeballs. […]
Mike Berry gave this interview ahead of his visit to Lagos, Nigeria to speak at the Conference:
“Digital Marketing Conference 2.0; Deploying Digital Marketing for Competitive Advantage” http://www.digitalmarketingnigeria.com/
Q. So what is Digital Marketing and why now?
Digital Marketing is now really taking off in Africa and, more than ever before, it presents a transformational opportunity which businesses in Africa should meet head-on.
Businesses in Africa and those intending to penetrate the African market must now focus on integrating Digital Marketing into their overall marketing strategy. That is the opportunity and those who seize it will reap handsome rewards.
I recently chaired the panel on “Mobile email” at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that:
a) email marketing is alive and well
b) everything digital is going mobile, especially email (Litmus estimates that around 42% of all email is now opened on a mobile device and this can only increase).
But why does email remain so resilient amidst the waves of change which continue to sweep through digital marketing and in the face of newer, ‘cooler’ technologies? To answer this, let’s go back to 1999 (younger readers, you may need to […]