Of course journalists have always had space to fill and demanding editors to appease. In this digital age, they are, as ever, under constant pressure to come up with interesting content which people want to read and which sells magazines/ newspapers/ TV advertising. The ‘Digital Revolution’ hasn’t changed this.

But digital has, nevertheless, changed PR. Today, pretty much all journalism appears somewhere online. Not all appears in print. And people are reading the online stuff! PR agencies report that their clients […]