Online video: it’s going to be HUGE…

This post first appeared on:
Digital Minds from the CAM Foundation 

As Fairfax Cone, one of the founders of US advertising agency Foote, Cone and Belding (today Draftfcb) observed in 1940, “Advertising is what you do when you can’t be there in person”. Historically, posters and press ads ‘ambushed’ people while they were going about their daily business and offered them something attractive, useful and/or enjoyable – something to make their life better. This was called Advertising and, as we know, a whole industry grew up around it.

Then radio was invented and soon it became possible for companies to add commercial […]

2021-09-23T17:15:36+00:00March 26th, 2010|General|4 Comments
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Online display: SORRY TO INTERRUPT!

 

 

“I find those ads on the internet really annoying; I never look at them.”

Anon. (OK it was one of my teenage daughters)

As you may be aware, those strips at the bottom or up the side of your web page are called banners and ‘skyscrapers’. Increasingly, you can ‘mouse over’ them to expand them and/or click to play a video. All (tell me if you know an exception) will take you through to a landing page on another website, generally owned by the advertiser. You will also have encountered films that play before the video you wanted to see (AKA pre-roll) […]

2021-09-23T17:25:34+00:00August 14th, 2009|General|4 Comments
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