Awareness or response?
At the risk of stating the obvious, advertising is changing.
Today I saw an ad on the London Underground for Abbey Bank (part of Santander group). They currently probably wish they were still a Building Society like good old Nationwide (whose current advertising seems to be suggesting they are too boring to take any risks with your money). However this is by the by.
I don’t remember much about the ad but I did notice the call to action:
“Visit your local branch or abbey.com”
Hurrah! At last we seem to be freed […]