I recently spent some time observing online user experience testing for a big brand (thanks to Tobias Misera and his team from Seren www.seren.com for their hospitality and patient explanations). It was fascinating and eye-opening; I was reminded that, in general, anyone who’s been closely involved in designing and building a website is supremely unqualified to predict how easy it will be for its intended users to err… use. So the only sensible course of action is to find some of your typical users, let them […]
I read recently that in the ‘Browser Wars’, Microsoft’s Internet Explorer’s share has dipped below 50% of all users (on all devices, globally). Lest we forget, in 2004, IE’s share was 95%. Firefox was the first real challenger to IE and continues to gain ground, but the big winner is Google Chrome, which positions itself as a new, fast browser.
‘New’ is a familiar advertising copy word which has been proven to be effective (after all, new must be ‘improved’…). But what about ‘fast’? The car manufacturers aren’t allowed to sell ‘speed’ any more but browser makers still can.
Google announced last […]
Google is planning and currently beta testing some design/ layout changes, both on the Home page and the Search Results page to include a new left-hand navigation pane. Google is known for making such changes very rarely and when it does, for researching them very painstakingly. Which raises the question: isn’t agonizing about miniscule changes in logos, column width and colours all a bit unnecessary? After all, Google has a strong brand and isn’t it the reliability of its […]