Social Media: What? We can’t measure it?

In the fast-changing world of digital marketing, one has to keep up-to-date. I recently attended a digital industry trade show/ conference: I met my client as arranged, we did some business and we said goodbye. I then walked round the stands looking for anything new and interesting. The ‘usual suspects’ were in evidence. There were various ladies with lots of make-up, wearing shorts and high heels, walking round in pairs giving out bits of paper (at a digital marketing event?) and smiling with as much sincerity as they could muster. There were the ‘mobile masseuses’ […]

2021-09-23T17:21:41+00:00November 10th, 2009|Social Media|18 Comments

Microblogging: might as well face it, you’re addicted to Twitter

If we do something which we enjoy, it’s entirely rational and indeed human to seek to repeat the experience to achieve the same gratification again; especially if one feels able to afford the money and time required and it apparently does no-one any harm. To some extent we are all susceptible; but when and why does an acceptable habit/ hobby become an addiction?

Of course it’s a matter of degree and it comes down to this: some people just have addictive personalities. If you have a basic susceptibility, you can choose from alcohol, narcotics, the slots in Vegas, Grand Theft Auto, […]

2021-09-23T17:39:04+00:00April 13th, 2009|Social Media|1 Comment
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