I recently chaired the panel on “Mobile email” at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that:

a) email marketing is alive and well

and:

b) everything digital is going mobile, especially email (Litmus estimates that around 42% of all email is now opened on a mobile device and this can only increase).

But why does email remain so resilient amidst the waves of change which continue to sweep through digital marketing and in the face of newer, ‘cooler’ technologies? To answer this, let’s go back to 1999 (younger readers, you may need to ask […]