Mobile: marketing on the fourth screen
“Mr. Watson – come here – I want to see you.” (A G Bell 1876)
My family and I just saw Coraline in 3D at our local cinema – it was absolutely fantastic. (Yes, it’s reached Europe at last!). The sound was great; no interruptions; totally immersive and escapist. It wouldn’t have been half the experience on TV. That got me thinking about screens: big and small.
Apart from our wrist-watch (maybe another blog post!) the smallest screen most of us regularly look at is our mobile phone (=cellphone). Apparently 7 out of 10 people now sleep next to their mobile phone […]