Giving your visitors a GREAT™ experience

I recently spent some time observing online user experience testing for a big brand (thanks to Tobias Misera and his team from Seren for their hospitality and patient explanations). It was fascinating and eye-opening; I was reminded that, in general, anyone who’s been closely involved in designing and building a website is supremely unqualified to predict how easy it will be for its intended users to err… use. So the only sensible course of action is to find some of your typical users, let them get their […]