All posts tagged Social Media

Kevin KEEGAN

So is B2B just B2C without the budgets and the glamour?

I remember when they called it Trade Marketing. And Industrial Marketing. And then BTB. Now it’s B2B. Whatever we call it, it’s about marketing to buyers who are buying on behalf of companies. And they’re not the same as consumers. more »

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macca

Email marketing: timeless classic or just horribly old-fashioned?

I recently chaired the Econsultancy Client Roundtable for email marketing specialists. Over an afternoon in London, we discussed email marketing - trends, challenges

Social Media: What? We can’t measure it?