Is SEO the new spin?

We all know digital has disrupted everything in marketing: Advertising, Direct, Promotions, Design and yes, even PR.

Of course journalists have always had space to fill and demanding editors to appease. In this digital age, they are, as ever, under constant pressure to come up with interesting content which people want to read and which sells magazines/ newspapers/ TV advertising. The ‘Digital Revolution’ hasn’t changed this.
But digital has, nevertheless, changed PR. Today, pretty much all journalism appears somewhere online. Not all appears in print. And people are reading the online stuff! PR agencies report that their clients […]
2011-09-01T09:49:03+00:00March 30th, 2011|SEO|6 Comments

SEO: "seek, and ye shall find." (Luke 11)

 

 

 

Anyone remember WebCrawler? Infoseek? HotBot? AltaVista? Lycos? As long as we’ve had search engines, we’ve had SEO (= search engine optimisation). And as Microsoft announces a UK roadshow to launch its new search platform, Bing, as a serious rival to Google, SEO is firmly established as part of the digital marketing landscape.

Indeed SEO or ‘natural search’ is a whole separate industry these days. It can be defined as: helping site owners to optimise their ranking in Google and other search engines when users search by certain relevant “keywords”.

The evolving role of the practice of SEO is currently a […]

2021-09-23T17:29:19+00:00June 4th, 2009|SEO|13 Comments
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