Digital? Direct? Or just Marketing?

(This post first appeared on the UK Institute of Direct Marketing Blog: .) 

Maggie. Dallas. Durannies. Lunch may have been for wimps, but there were plenty tucking in.
The 1980s. It was an exciting time. A combination of factors meant that Direct Marketing (a term which was coined around this time to include ‘direct mail marketing’ and ‘direct response advertising’) became ‘respectable’ and was even acknowledged for its creativity. In […]