PPC: how much will you pay per click? It’s all about Quality.
If you know all about Pay-Per-Click advertising (PPC) you might want to sit this post out (or better, please read and comment; this is Web 2.0 after all.)
Today’s big news in the world of tech/digital marketing is the Microsoft-Yahoo search deal, which sees Microsoft become Yahoo’s search provider while Yahoo’s sales team will sell advertising on behalf of both companies. This will, subject to regulatory approval, create a serious rival to Google in the world of search and specifically in the world of PPC.
A random sample of advertised jobs from this week’s UK (digital) marketing press (online and offline) includes […]