Digital Thailand

Digital Marketing in Thailand

Thailand is a dynamic, creative, entrepreneurial emerging economy which is currently embracing technological innovation. I’m delighted that I’m due to be visiting Thailand to deliver a Masterclass in Digital Marketing for One Roof/ TDMA.

There are 23.9 million Internet users in Thailand which represents 37% of the population. The world average is currently 39%.

Like other countries in Southeast Asia, Thailand is growing year-on-year. With a population of 67 million and an average age of just 32, Thailand is a major world country and it’s natural that a large part of the population is spending increasing amounts […]

2021-08-16T23:31:44+00:00August 15th, 2015|General, Integration, International, Trends|1 Comment

Building Successful Brands in the (post-) Digital Age

Depending on which version of events you believe, (and which definitions you favour) Sir Tim Berners-Lee, working at CERN in Switzerland, effectively invented the World Wide Web (www) sometime in 1990-91. In the intervening 22+ years, as we all know, it’s had a massive impact on people’s lives: how we connect and share, how we work, how we get entertainment and how we buy things.

Marketers have been required to get involved; not least because their target audience is spending increasing amounts of time in digital spaces and often actually making purchases there; naturally the advertising needs to follow the eyeballs. […]

2021-08-16T23:19:01+00:00June 16th, 2013|General, Integration, Trends|1 Comment

Email Marketing: still going strong in the 21st Century

I recently chaired the panel on “Mobile email” at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that:

a) email marketing is alive and well

and:

b) everything digital is going mobile, especially email (Litmus estimates that around 42% of all email is now opened on a mobile device and this can only increase).

But why does email remain so resilient amidst the waves of change which continue to sweep through digital marketing and in the face of newer, ‘cooler’ technologies? To answer this, let’s go back to 1999 (younger readers, you may need to ask […]

2021-08-17T11:55:38+00:00March 2nd, 2013|Email marketing, Mobile, Trends|0 Comments

Integrated solutions need integrated knowledge

Seems like everyone’s talking about integration of digital platforms at the moment. However in my experience, far fewer people are actually doing it. We still have Search specialists, Social Media specialists and Mobile specialists. They’re not talking to each other enough. These silos exist both within client marketing departments and in the agency world.
But the winds of change are […]
2011-09-02T13:35:20+00:00February 5th, 2011|Agencies, Integration|3 Comments
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