Branding: ‘plus ça change, plus c’est la même chose.’
(aka ‘there’s nothing new under the sun’)
Marketing Week has just been redesigned (for non-UK or non-marketing readers, it’s a magazine and of course a website). That got me thinking about how much things are changing in marketing right now.
A few years ago I wrote a book about marketing. Here is a short extract. (well it’s my blog after all).
“The marketing world is changing fundamentally…Direct Marketing, Sales Promotion and Advertising can never again be viewed as discrete, non-overlapping disciplines…marketing communications must, in addition to being creative, also be relevant…this requires targeting…individuals can supply information about themselves which assists the advertiser’s […]