Email marketing: timeless classic or just horribly old-fashioned?
I recently chaired the Econsultancy Client Roundtable for email marketing specialists. Over an afternoon in London, we discussed email marketing – trends, challenges and best practice. Attendees were people who know; they do this stuff every day for major corporations and charities.
The discussion was very stimulating and wide-ranging.
The whole session was held under ‘Chatham House Rules’; so I won’t associate specific comments with individuals.
For the expert practitioners who attended the Roundtable, […]