Stop Press! World Digital First

An extraordinary story caught my eye recently; there is one country which this year is forecast to see a higher spend on digital marketing than on all forms of offline marketing combined. This has never happened anywhere in the world before and although digital is growing everywhere, we are still some distance away from the global figures showing the same pattern.

That country is a land of polite, uptight people standing patiently in queues; cool, damp and very changeable weather; Sherlock Holmes, William Shakespeare, Charles Dickens, The BBC, Big Ben, red buses, black cabs, James Bond, David Beckham, The Beatles and […]

2021-08-16T23:33:03+00:00March 7th, 2015|General|0 Comments

More rash predictions

I hope you had a good year. Now thoughts naturally turn to the future. I used to think that being a futurist would be quite a good gig; you know: fly in to somewhere nice, speculate a little about what might happen, pocket the fee, then fly out and keep a low profile elsewhere while none of it came true…?

I’ve realised though, that to do this you’ve really got to keep running (see George Clooney’s character in the excellent Up In The Air). In reality, one is inevitably going to meet some of the same people again (if […]

2021-09-23T17:06:44+00:00December 31st, 2011|Trends|1 Comment
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