Apple: turning ‘cool’ into dollars

Apple is not the biggest maker of computers in the US. In figures just released by IDC, Apple Macintosh (Mac) sales grew 11.8% in the 3rd quarter of 2009, as Apple took a 9.4% U.S. market share, maintaining its position as the fourth-largest U.S. PC manufacturer. Apple sold an estimated 1.64 million Macs in the US over […]

2012-01-01T14:03:01+00:00October 16th, 2009|Tech companies|9 Comments

Online display: SORRY TO INTERRUPT!

“I find those ads on the internet really annoying; I never look at them.”

Anon. (OK it was one of my teenage daughters)

As you may be aware, those strips at the bottom or up the side of your web page are called banners and ‘skyscrapers’. Increasingly, you can ‘mouse over’ them to expand them and/or click […]

2011-07-06T09:34:15+00:00August 14th, 2009|General|4 Comments

Mobile: marketing on the fourth screen

“Mr. Watson – come here – I want to see you.” (A G Bell 1876)

My family and I just saw Coraline in 3D at our local cinema – it was absolutely fantastic. (Yes, it’s reached Europe at last!). The sound was great; no interruptions; totally immersive and escapist. It wouldn’t have been half the experience on TV. That got me thinking about screens: big and small.

Apart from our […]

2011-09-02T13:38:23+00:00May 18th, 2009|Mobile|6 Comments

Awareness or response?

At the risk of stating the obvious, advertising is changing.

Today I saw an ad on the London Underground for Abbey Bank (part of Santander group). They currently probably wish they were still a Building Society like good old Nationwide (whose current advertising seems to be suggesting they are too boring to take any risks with your money). However this is by the by.

I don’t remember much about the ad but I did notice the call to action:

“Visit your local branch or abbey.com”

6 words.

Hurrah! At last we seem to be freed […]

2011-07-06T09:35:29+00:00April 2nd, 2009|General|2 Comments
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