More rash predictions
I’ve realised though, that to do this you’ve really got to keep running (see George Clooney’s character in the excellent Up In The Air). In reality, one is inevitably going to meet some of the same people again (if […]
Email marketing: timeless classic or just horribly old-fashioned?
I recently chaired the Econsultancy Client Roundtable for email marketing specialists. Over an afternoon in London, we discussed email marketing – trends, challenges and best practice. Attendees were people who know; they do this stuff every day for major corporations and charities.
The discussion was very stimulating and wide-ranging.
The whole session was held under ‘Chatham House Rules’; so I won’t associate specific comments with individuals.
For the expert practitioners who attended the Roundtable, […]
2010: The Year Of The Tablet
What do you want for Christmas? Well apparently thousands of us will be hoping Santa brings us a tablet computer. Last year that wasn’t really an option (btw how much am I bid for a 2009 netbook?). On January 27th 2010, at the Yerba Buena Center for the Arts Theater in San Francisco, Apple’s CEO Steve Jobs proclaimed “Netbooks aren’t better at anything!” (although to be fair, Steve, most are at least pretty good at multitasking and many even support Flash). He went on, as had been widely predicted, to introduce a ‘magical and revolutionary product’: the
End of the Hippie Dream: did business break The Web?
Sir Tim Berners-Lee is a scientist and something of an idealist. Oh yes: and he invented The World Wide Web. I wonder what it says in his passport under ‘Occupation’…
In my book that’s about as cool as having been in The Beatles. However I’m certain Sir Tim is worth less than Sir Paul (even without an expensive ex-wife). You see he has deliberately chosen not to exploit his invention for personal gain. Which (many would say) is also pretty cool.
When Mr B-L was working at CERN in 1989-90 he wrote […]
Social Media: What? We can’t measure it?
In the fast-changing world of digital marketing, one has to keep up-to-date. I recently attended a digital industry trade show/ conference: I met my client as arranged, we did some business and we said goodbye. I then walked round the stands looking for anything new and interesting. The ‘usual suspects’ were in evidence. There were various ladies with lots of make-up, wearing shorts and high heels, walking round in pairs giving out bits of paper (at a digital marketing event?) and smiling with as much sincerity as they could muster. There were the ‘mobile masseuses’ […]
Microblogging: might as well face it, you’re addicted to Twitter
If we do something which we enjoy, it’s entirely rational and indeed human to seek to repeat the experience to achieve the same gratification again; especially if one feels able to afford the money and time required and it apparently does no-one any harm. To some extent we are all susceptible; but when and why does an acceptable habit/ hobby become an addiction?
Of course it’s a matter of degree and it comes down to this: some people just have addictive personalities. If you have a basic susceptibility, you can choose from alcohol, narcotics, the slots in Vegas, Grand Theft Auto, […]