Econsultancy – Mike Berry Associates

Email marketing: timeless classic or just horribly old-fashioned?

I recently chaired the Econsultancy Client Roundtable for email marketing specialists. Over an afternoon in London, we discussed email marketing – trends, challenges and best practice. Attendees were people who know; they do this stuff every day for major corporations and charities.

The discussion was very stimulating and wide-ranging.

The whole session was held under ‘Chatham House Rules’; so I won’t associate specific comments with individuals.

For the expert practitioners who attended the Roundtable, […]

2010: The Year Of The Tablet

What do you want for Christmas? Well apparently thousands of us will be hoping Santa brings us a tablet computer. Last year that wasn’t really an option (btw how much am I bid for a 2009 netbook?). On January 27th 2010, at the Yerba Buena Center for the Arts Theater in San Francisco, Apple’s CEO Steve Jobs proclaimed “Netbooks aren’t better at anything!” (although to be fair, Steve, most are at least pretty good at multitasking and many even support Flash). He went on, as had been widely predicted, to introduce a ‘magical and revolutionary product’: the