Digital Marketing in Africa: an exclusive interview with Mike Berry

Mike Berry gave this interview ahead of his visit to Lagos, Nigeria to speak at the Conference:

“Digital Marketing Conference 2.0; Deploying Digital Marketing for Competitive Advantage” http://www.digitalmarketingnigeria.com/

Q. So what is Digital Marketing and why now?

Digital Marketing is now really taking off in Africa and, more than ever before, it presents a transformational opportunity which businesses in Africa should meet head-on.

Businesses in Africa and those intending to penetrate the African market must now focus on integrating Digital Marketing into their overall marketing strategy. That is the opportunity and those who seize it will reap handsome rewards.

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2013-05-15T18:48:31+00:00May 15th, 2013|General, Integration, Mobile, Trends|4 Comments

Digital Marketing Training: learning from others’ successes (and failures)

(This Post first appeared on the CAM Foundation Blog – http://digitalqualifications.blogspot.com)

There are times when one needs to be sure one is dealing with skilled, thoroughly-trained professionals.

A very senior and experienced Marketing Director said to me the other day: “You know Mike, the single biggest thing holding back Digital right now is the shortage of experienced, knowledgeable people who really know what they’re doing […]

2011-09-02T13:34:10+00:00February 3rd, 2010|Education and training|14 Comments
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