Data privacy: ‘I am not a number; I am a FREE MAN!’
(No. 6 in The Prisoner, ITC 1967-1968)
In the UK, Internet service providers must now keep records of emails and online phone calls under controversial new government regulations which came into force this week.
In the internet age, does our right, as citizens of a ‘free’ society, to enjoy privacy inevitably conflict with the responsibility of governments to keep us secure and with the objectives of marketers to sell us products and services?
As internet marketers, we have an ever growing arsenal of analytics tools available to monitor and study visitors’ behaviour on our site, where they came from and […]