In the fast-changing world of digital marketing, one has to keep up-to-date. I recently attended a digital industry trade show/ conference: I met my client as arranged, we did some business and we said goodbye. I then walked round the stands looking for anything new and interesting. The ‘usual suspects’ were in evidence. There were various ladies with lots of make-up, wearing shorts and high heels, walking round in pairs giving out bits of paper (at a digital marketing event?) and smiling with as much sincerity as they could muster. There were the ‘mobile masseuses’ […]