Anyone remember WebCrawler? Infoseek? HotBot? AltaVista? Lycos? As long as we’ve had search engines, we’ve had SEO (= search engine optimisation). And as Microsoft announces a UK roadshow to launch its new search platform, Bing, as a serious rival to Google, SEO is firmly established as part of the digital marketing landscape.

Indeed SEO or ‘natural search’ is a whole separate industry these days. It can be defined as: helping site owners to optimise their ranking in Google and other search engines when users search by certain relevant “keywords”.

The evolving role of the practice of SEO is currently a […]