Bing – Mike Berry Associates

The tech company we love to hate

Remember that company from the last century whom many consider to be the inventors of personal computing? Older than Google, and even older than Apple (just). To jog your memory, here are some of their products:Windows, Word, Excel, PowerPoint, Outlook, Office, Explorer, MSN (bit of a give-away there), Encarta, Live Messenger, Xbox 360, Age of Empires, Halo, Zune (OK maybe you haven’t heard of that one), Bing. Most of us grew up with some of these (sub)brands.

Founded in 1975, Microsoft (for it is they) has created four $billionaires and some 12,000 $millionaires from Microsoft employees. Today Microsoft employs some 95,000 […]

Mike Berry2021-09-23T17:22:54+00:00September 17th, 2009|Tech companies|5 Comments

PPC: how much will you pay per click? It’s all about Quality.

If you know all about Pay-Per-Click advertising (PPC) you might want to sit this post out (or better, please read and comment; this is Web 2.0 after all.)

Today’s big news in the world of tech/digital marketing is the Microsoft-Yahoo search deal, which sees Microsoft become Yahoo’s search provider while Yahoo’s sales team will sell advertising on behalf of both companies. This will, subject to regulatory approval, create a serious rival to Google in the world of search and specifically in the world of PPC.

A random sample of advertised jobs from this week’s UK (digital) marketing press (online and offline) includes […]

Mike Berry2021-08-17T11:43:45+00:00July 26th, 2009|General|7 Comments

SEO: "seek, and ye shall find." (Luke 11)

Anyone remember WebCrawler? Infoseek? HotBot? AltaVista? Lycos? As long as we’ve had search engines, we’ve had SEO (= search engine optimisation). And as Microsoft announces a UK roadshow to launch its new search platform, Bing, as a serious rival to Google, SEO is firmly established as part of the digital marketing landscape.

Indeed SEO or ‘natural search’ is a whole separate industry these days. It can be defined as: helping site owners to optimise their ranking in Google and other search engines when users search by certain relevant “keywords”.

The evolving role of the practice of SEO is currently a […]

Mike Berry2021-09-23T17:29:19+00:00June 4th, 2009|SEO|13 Comments