Getting the most out of digital agency relationships
(An edited version of this post first appeared on www.aprais.com.
Aprais is a global business relationship management consultancy.)
For most people working in marketing, the ideal client/ agency relationship is a healthy one, based on mutual respect and perceived equality: i.e. a true partnership. However we all know “all good things must come to an end” and with agency-client relationships, this sometimes happens prematurely.
So what about digital? Well because digital is still relatively new, and fast-changing, the picture is fragmented. And because digital is growing so fast in […]