Apple – Mike Berry Associates

2010: The Year Of The Tablet

What do you want for Christmas? Well apparently thousands of us will be hoping Santa brings us a tablet computer. Last year that wasn’t really an option (btw how much am I bid for a 2009 netbook?). On January 27th 2010, at the Yerba Buena Center for the Arts Theater in San Francisco, Apple’s CEO Steve Jobs proclaimed “Netbooks aren’t better at anything!” (although to be fair, Steve, most are at least pretty good at multitasking and many even support Flash). He went on, as had been widely predicted, to introduce a ‘magical and revolutionary product’: the

Mike Berry2021-09-23T17:05:46+00:00December 5th, 2010|Tech companies|9 Comments

How was it for you? The joy of UX

Google is planning and currently beta testing some design/ layout changes, both on the Home page and the Search Results page to include a new left-hand navigation pane. Google is known for making such changes very rarely and when it does, for researching them very painstakingly. Which raises the question: isn’t agonizing about miniscule changes in logos, column width and colours all a bit unnecessary? After all, Google has a strong brand and isn’t it the reliability of its search results that really matters?

Well, in a word, “No”. We’re talking about the User […]

Mike Berry2021-09-23T17:18:52+00:00November 28th, 2009|General|7 Comments

Apple: turning ‘cool’ into dollars

Apple is not the biggest maker of computers in the US. In figures just released by IDC, Apple Macintosh (Mac) sales grew 11.8% in the 3rd quarter of 2009, as Apple took a 9.4% U.S. market share, maintaining its position as the fourth-largest U.S. PC manufacturer. Apple sold an estimated 1.64 million Macs in the US over that period, up 11.8 percent from 1.47 million in the same period a year ago. Although it’s not the biggest, Apple may well be the coolest. And remember Apple also invented the iPod, […]

Mike Berry2021-08-16T23:26:43+00:00October 16th, 2009|Tech companies|9 Comments