All posts tagged agencies

Don Draper Mad Men

Where next for the Digital Mad Men?

Two apparently contradictory stories from the UK marketing press caught my eye recently, each from an impeccable source. One set of figures came from the Institute of Practitioners in Advertising (IPA) and the other from the Advertising Agency Register (AAR). Firstly, more »

Continue Reading...

Getting the most out of digital agency relationships

(An edited version of this post first appeared on www.aprais.com.
Aprais is a global business relationship management consultancy.)
For most people working in marketing,