Blog

I recently chaired the panel on “Mobile email” at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that: a) email marketing is alive and well and: b) everything digital is going mobile, especially email (Litmus estimates more »

Mike Berry gave this interview ahead of his visit to Baku in Azerbaijan. 1) Different nations mean different cultures, different habits and sales motives. But in this digitalization era, do we still have these cultural clashes? My view is that more »

“May you live in interesting times” is something of a cliché, often referred to as ‘The Chinese Curse’ and generally agreed to be apocryphal (whatever that means). Whoever first said it, it would certainly appear to be true if you’re more »

Why is Online Display Advertising so named? After Offline Display Advertising of course. But why was that so named? To distinguish it from Classified. We’re talking about the full colour double-page-spread ad for the new Porsche vs. the densely packed more »

It has become fashionable in business/ technology circles to talk about ‘disruption’. As a ‘good’ thing. Not like a broken-down train on the London Underground which causes chaos in the evening ‘Rush Hour’, or the threatened strike by Immigration staff more »

How does one ‘sell’ digital internally? Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in it and we want to do more. However: working in real-world more »

Mike Berry gave this interview ahead of his trip to Colombo, Sri Lanka to present a 1-Day Seminar,  ’Marketing In The Digital Age’.   Q. Your show is about the best, effective digital campaigns. Can you generalize – what are the key success factors of digital marketing campaigns? A. more »

My insightful view of Content Strategy:   1. Publish Good* Content. 2. Refresh It Regularly. 3. That’s It.   Please can I be a Content Strategist now? I hear it’s well paid.   *interesting and well-written       Tweet

I remember when they called it Trade Marketing. And Industrial Marketing. And then BTB. Now it’s B2B. Whatever we call it, it’s about marketing to buyers who are buying on behalf of companies. And they’re not the same as consumers. more »

Two apparently contradictory stories from the UK marketing press caught my eye recently, each from an impeccable source. One set of figures came from the Institute of Practitioners in Advertising (IPA) and the other from the Advertising Agency Register (AAR). Firstly, more »

So that was the Northern Hemisphere Summer, huh? September already. Back to school. Brrr. A chill in the air. Colder misty mornings. Leaves turning brown. The year’s rushing by. Soon be time to start planning Christmas. OK: exaggeration. (?) I more »

“…and a new one just begun.” It’s the time of the (New) Year for predictions…So, having dragged ourselves back to reality, overcoming ice, snow and seasonal hangovers, let’s jump on the bandwagon and look ahead to what we will apparently more »

Apple is not the biggest maker of computers in the US. In figures just released by IDC, Apple Macintosh (Mac) sales grew 11.8% in the 3rd quarter of 2009, as Apple took a 9.4% U.S. market share, maintaining its position more »

“I find those ads on the internet really annoying; I never look at them.” Anon. (OK it was one of my teenage daughters) As you may be aware, those strips at the bottom or up the side of your web more »

“Mr. Watson – come here – I want to see you.” (A G Bell 1876) My family and I just saw Coraline in 3D at our local cinema – it was absolutely fantastic. (Yes, it’s reached Europe at last!). The more »

At the risk of stating the obvious, advertising is changing. Today I saw an ad on the London Underground for Abbey Bank (part of Santander group). They currently probably wish they were still a Building Society like good old Nationwide more »