About Mike Berry

This author has not yet filled in any details.
So far Mike Berry has created 52 blog entries.

Digital Marketing Training: learning from others’ successes (and failures)

(This Post first appeared on the CAM Foundation Blog – http://digitalqualifications.blogspot.com)

There are times when one needs to be sure one is dealing with skilled, thoroughly-trained professionals.

A very senior and experienced Marketing Director said to me the other day: “You know Mike, the single biggest thing holding back Digital right now is the shortage of experienced, knowledgeable people who really know what they’re doing […]

2011-09-02T13:34:10+00:00 February 3rd, 2010|Education and training|14 Comments

How was it for you? The joy of UX

Google is planning and currently beta testing some design/ layout changes, both on the Home page and the Search Results page to include a new left-hand navigation pane. Google is known for making such changes very rarely and when it does, for researching them very painstakingly. Which raises the question: isn’t agonizing about miniscule changes in logos, column width and colours all a bit unnecessary? After all, Google has a strong brand and isn’t it the reliability of its […]

2011-07-07T07:35:55+00:00 November 28th, 2009|General|7 Comments

Apple: turning ‘cool’ into dollars

Apple is not the biggest maker of computers in the US. In figures just released by IDC, Apple Macintosh (Mac) sales grew 11.8% in the 3rd quarter of 2009, as Apple took a 9.4% U.S. market share, maintaining its position as the fourth-largest U.S. PC manufacturer. Apple sold an estimated 1.64 million Macs in the US over […]

2012-01-01T14:03:01+00:00 October 16th, 2009|Tech companies|9 Comments

Online display: SORRY TO INTERRUPT!

“I find those ads on the internet really annoying; I never look at them.”

Anon. (OK it was one of my teenage daughters)

As you may be aware, those strips at the bottom or up the side of your web page are called banners and ‘skyscrapers’. Increasingly, you can ‘mouse over’ them to expand them and/or click […]

2011-07-06T09:34:15+00:00 August 14th, 2009|General|4 Comments

PPC: how much will you pay per click? It’s all about Quality.

If you know all about Pay-Per-Click advertising (PPC) you might want to sit this post out (or better, please read and comment; this is Web 2.0 after all.)

Today’s big news in the world of tech/digital marketing is the Microsoft-Yahoo search deal, which sees Microsoft become Yahoo’s search provider while Yahoo’s sales team will sell advertising on behalf of both companies. This will, subject to regulatory approval, […]

2011-07-06T09:34:21+00:00 July 26th, 2009|General|7 Comments

Augmented Reality – because the world is not enough…

The British Science Fiction writer Arthur C Clarke once said: “Any sufficiently advanced technology is indistinguishable from magic.”

In my opinion, one such technology is Augmented Reality. Or just ‘Augmented’ or even ‘AR’ to the cognoscenti.

I saw a powerful demonstration of AR (by Brand Attention) at the recent London Online Marketing Show. It reminded me how far AR has come.

The basic idea is to overlay something onto the real world (using […]

2011-09-02T13:37:18+00:00 July 7th, 2009|Trends|4 Comments