We all know digital has disrupted everything in marketing: Advertising, Direct, Promotions, Design and yes, even PR.
Cell phone (US). Handy (Germany). Mobile phone (UK). Mobile device? (Global).
Next time you leave your house, apartment, factory, college or office, take a look at the people on the street. Many of them will be talking. But not many to each other. They may also be reading. But not newspapers. Or typing. But not on giant PC keyboards. Aargh! Quick: better check your smartphone is safely in your inside pocket and, crucially, switched on. Breathe. Calm. It’s OK: you’re connected to the global cellular/mobile internet life support system. Phew.
How these shiny gadgets have come to dominate our lives. But do they […]
“The Law is an Ass” says Mr. Bumble in Charles Dickens’ Oliver Twist. Yes, even here in Good Old Blighty, the oldest democracy in the world (err…sorry Iceland, Greece, Isle of Man, America, NZ +++), we sometimes get it badly wrong: the upshot being that we end up with laws that are ridiculous, unenforceable, dangerous or all of these. One such is the new UK Digital Economy Act (DEA). The Act was rushed through by the last UK […]
For most people working in marketing, the ideal client/ agency relationship is a healthy one, based on mutual respect and perceived equality: i.e. a true partnership. However we all know “all good things must come to an end” and with agency-client relationships, this sometimes happens prematurely.
So what about digital? Well because digital is still relatively new, and fast-changing, the picture is fragmented. And because digital is growing so fast in […]
(This Post first appeared on the CAM Foundation Blog – http://digitalqualifications.blogspot.com)
There are times when one needs to be sure one is dealing with skilled, thoroughly-trained professionals.
A very senior and experienced Marketing Director said to me the other day: “You know Mike, the single biggest thing holding back Digital right now is the shortage of experienced, knowledgeable people who really know what they’re doing […]